Pahadi creators bring the views. Store visits bring the buyers.

What worked across every creator reel made with Kiwi, scored against what each creator usually gets.

What we found

Views and buyers came from different creators

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The numbers behind the chart

What moved views

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0.5×1×2×

What brought buying comments

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Which creator for which product

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Every product by every creator type

Views against expected, with the number of reels. Green beat expectations, red fell short. Cells with 1 to 3 reels are single examples, not results.

Action plan

Keep Pahadi ghee and store visits, fix the formats that lost views, then run three new campaigns

1

Double down on what's working

Five things that beat par. Put them in every brief.

2

Formats that didn't work, and what to change

What the weak reels had in common, the possible reason, and the change to brief.

3

Three hook ideas

New opening lines, built on the openings that worked. Each one is used in a campaign below.

3

Three campaigns

The creator brief, the idea and how the film goes.

From the reels: briefs by creator type, opening lines, reasons to believe, and the reels Kiwi runs as ads

The brief for each type of creator

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Opening lines that worked

Opening lines that didn't work

Reasons to believe in the best reels

The creator reels Kiwi already runs as ads

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Next creators

37 creators from the Oct 30 sheet, grouped by what to brief them

Each one is scored against what worked in Kiwi's 143 creator reels. Open a card for the brief and the full read.

How the ranking works

Regions

Jaipur store reels drew the most buyers. Delhi NCR creators got the fewest views.

Two cuts: where the creator lives, and which Kiwi store the reel shows.

On the map

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By where the creator lives

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Library

Every reel, decoded

Method

How this was read